Mary Wells Lawrence
Mary Wells Lawrence is a pioneering advertising executive known for her innovative marketing strategies in the 1960s and 1970s. As the driving force behind Braniff Airlines’ iconic flight crew uniforms, she played a critical role in transforming airline marketing and branding, making it more fashion-forward and appealing to the public, thus influencing the perception of airline staff.
Born on May 25, 1928 (96 years old)
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Australia | 1 | 8.00 | 0.06% | +0% | 25,499,884 | 16,273 | $1,380,000 | 881$ |
| Totals | 1 | 25,499,884 | 16,273 | $1,380,000 | 881$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Australia:
Under the guidance of marketing guru Mary Wells Lawrence, the colourful uniforms for the Texas-based airline turned the economy aisle into a runway.
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