Mary Wells Lawrence
Mary Wells Lawrence is a pioneering advertising executive known for her innovative marketing strategies in the 1960s and 1970s. As the driving force behind Braniff Airlines’ iconic flight crew uniforms, she played a critical role in transforming airline marketing and branding, making it more fashion-forward and appealing to the public, thus influencing the perception of airline staff.
Born on May 25, 1928 (97 years old)
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Australia:
Under the guidance of marketing guru Mary Wells Lawrence, the colourful uniforms for the Texas-based airline turned the economy aisle into a runway.
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