Maryam Alafredi

Dr. Maryam Alafredi is the Executive Director of the Office of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum at Dubai Culture. She recently participated in the inaugural Global Competitiveness Summit 2026 in Zurich, Switzerland, where she discussed the emerging transformations in competitiveness, particularly focusing on the rise of experience economy as a new source of competitive advantage.