Massimiliano Viotto

Massimiliano Viotto

business owner Italy

Massimiliano Viotto is the owner of Pasticceria Audrey, a bakery located in Oderzo, Treviso, Italy. He opened the bakery in January 2024 and recently drew media attention due to a controversial 10-cent surcharge for cutting a brioche in half. Viotto defended the surcharge as a necessary measure to maintain high-quality standards, despite facing a wave of negative reviews and social media backlash. He emphasized the importance of quality and professionalism in his business, insisting that the decision was not a scam but a conscious choice to uphold the integrity of their artisanal products.

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Italy Italy: Massimiliano Viotto is the owner of the pastry shop Audrey, which faced backlash over a surcharge for cutting a brioche in half. 5

Corriere della Sera: Treviso, la brioche tagliata a metà con sovrapprezzo di 10 centesimi diventa un caso. Il titolare: «Le critiche? Così garantiamo qualità»