Massimiliano Viotto

Massimiliano Viotto

business owner Italy

Massimiliano Viotto is the owner of Pasticceria Audrey, a bakery located in Oderzo, Treviso, Italy. He opened the bakery in January 2024 and recently drew media attention due to a controversial 10-cent surcharge for cutting a brioche in half. Viotto defended the surcharge as a necessary measure to maintain high-quality standards, despite facing a wave of negative reviews and social media backlash. He emphasized the importance of quality and professionalism in his business, insisting that the decision was not a scam but a conscious choice to uphold the integrity of their artisanal products.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
45,839
Power
1,516$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Italy 1 5.00 0.08% +0% 60,461,826 45,839 $2,000,000 1,516$
Totals 1 60,461,826 45,839 $2,000,000 1,516$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Italy Italy: Massimiliano Viotto is the owner of the pastry shop Audrey, which faced backlash over a surcharge for cutting a brioche in half. 5

Corriere della Sera: Treviso, la brioche tagliata a metà con sovrapprezzo di 10 centesimi diventa un caso. Il titolare: «Le critiche? Così garantiamo qualità»