Matías Canzani
Matías Canzani is the Marketing Manager at CCU, one of Argentina's leading beverage companies and the second-largest in the country's beer market. He played a pivotal role in the recent rebranding of Imperial, emphasizing the importance of returning to the brand's roots while appealing to a younger audience. Canzani's vision for Imperial includes a renewed focus on quality and consistency, aiming to keep the brand relevant in the competitive beer industry.
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Argentina:
Matías Canzani, Marketing Manager of CCU, explained the brand's strategy to redefine itself.
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