Matías Canzani
Matías Canzani is the Marketing Manager at CCU, one of Argentina's leading beverage companies and the second-largest in the country's beer market. He played a pivotal role in the recent rebranding of Imperial, emphasizing the importance of returning to the brand's roots while appealing to a younger audience. Canzani's vision for Imperial includes a renewed focus on quality and consistency, aiming to keep the brand relevant in the competitive beer industry.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Argentina | 1 | 7.00 | 0.04% | +0% | 45,195,774 | 17,871 | $450,000 | 178$ |
| Totals | 1 | 45,195,774 | 17,871 | $450,000 | 178$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Argentina:
Matías Canzani, Marketing Manager of CCU, explained the brand's strategy to redefine itself.
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