Matías Canzani
Matías Canzani is the Marketing Manager at CCU, one of Argentina's leading beverage companies and the second-largest in the country's beer market. He played a pivotal role in the recent rebranding of Imperial, emphasizing the importance of returning to the brand's roots while appealing to a younger audience. Canzani's vision for Imperial includes a renewed focus on quality and consistency, aiming to keep the brand relevant in the competitive beer industry.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Uruguay | 1 | 8.00 | 0.09% | +0% | 3,473,730 | 3,205 | $54,000 | 50$ |
| Totals | 1 | 3,473,730 | 3,205 | $54,000 | 50$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Uruguay:
Matías Canzani was involved in creating the texts and directing the show for Gente Grande.
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Argentina:
Matías Canzani, Marketing Manager of CCU, explained the brand's strategy to redefine itself.
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