Matic Švab

Matic Švab is the business director of the Olympic Committee of Slovenia - Association of Sports Federations, where he focuses on promoting the core Olympic values of friendship, solidarity, and respect. Under his leadership, the committee emphasizes the importance of educational programs that support athletes in managing their mental health and wellbeing, as well as fostering a healthy lifestyle across different generations. He has been actively involved in addressing the pressures faced by athletes and advocating for the development of effective sponsorship strategies that resonate with both sponsors and local communities.