Matt Houston
IrelandexecutiveMale7.0Global Dominance: 0.00%Matt Houston is the Chief Customer Officer of Primark, known as Penneys in Ireland. He has been instrumental in shaping the company's customer experience strategy, aiming to reinforce customer confidence in the brand as the 'go-to' for affordable fashion. Houston's recent statements highlight the retailer's commitment to providing the best prices without compromising on style or quality, especially in light of changing consumer spending habits.
Power4
Reach4,370
Country presence
Recent news mentions
The retailer’s chief customer officer, Matt Houston, said: 'We want to continue to lead the way in shaping what accessible fashion looks like.'
Penneys introduces price reductions as shoppers spend ‘more carefully’ – The Irish TimesThe Irish Times – major Irish daily, est. 1859·Ireland· 2026-07-20
Ireland· 2026-07-20Also mentioned
Eoin Tonge