Matt Lythe

Matt Lythe is the managing director of Prism Earth, an analytics firm that specializes in carbon traceability for the agricultural sector. He recently spoke at the Red Meat Sector Conference in Christchurch, discussing the challenges faced by New Zealand beef and meat exporters in light of new EU deforestation regulations that require detailed tracking of livestock movements and land use. His firm utilizes advanced technologies such as satellite imagery and artificial intelligence to support farmers in complying with these regulations, which are expected to impose significant costs on the industry.