Maura McAdam

Prof. Maura McAdam is a prominent figure in the field of female entrepreneurship, serving at DCU Business School. With over two decades of research, she has interviewed more than 300 female founders globally, analyzing the unique challenges women face in starting and growing businesses. McAdam emphasizes the need to address structural and societal barriers that hinder female entrepreneurs, arguing that women often feel they need permission to pursue their ventures. Her upcoming book, Permission Granted, aims to empower women by providing actionable insights to navigate the entrepreneurial landscape and redefine success on their own terms.