Maxine Kelly
Maxine Kelly is the founder of Underlena, a Wellington-based lingerie store that has gained a loyal following since its opening in 2021. She recently launched her own line of lingerie, focusing on everyday sensuality and comfort, which includes a foundational trio of black briefs designed for all-day wear. Drawing from her extensive interactions with customers, Maxine identified a gap in the market for stylish yet comfortable underwear, leading her to create pieces that cater to a diverse clientele, including postpartum women and those seeking everyday elegance. Her collection emphasizes ethical production, with garments made from sustainably sourced materials in Portugal.
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New Zealand:
Maxine Kelly is a fashion designer who has a deep connection with her signature scent Opia.
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New Zealand:
Maxine Kelly is releasing her own line of lingerie focused on everyday sensuality.
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