Maxnaun Gutierrez
Maxnaun Gutierrez is the head of Products and Individual Banking at C6 Bank, where he focuses on enhancing customer engagement with credit card reward programs. Recently, he highlighted the challenges faced by Brazilian consumers in utilizing their accumulated credit card points, attributing the low redemption rates to the proliferation of credit cards and the dilution of points across multiple accounts. Gutierrez advocates for increased transparency in point management and innovative tools to encourage the effective use of travel rewards.
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Liechtenstein:
Maxnaun Gutierrez, head of Products and Individual Person at C6 Bank, explains the low demand for benefits is linked to various factors.
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