Melissa Vadasserril

Melissa Vadasserril is a senior director at Acoustic, a marketing platform that focuses on agentic marketing solutions. She has expertise in digital marketing and technology, and her insights have been sought after in discussions about the evolution of AI agents in consumer applications. Vadasserril's perspectives on the introduction of Meta’s AI agent, Muse, reflect her deep understanding of both the technological landscape and consumer behavior, drawing parallels to the early adoption challenges faced by innovations like Apple’s Siri.