Mercedes Alvarado

Mercedes Alvarado is a prominent writer and cultural manager who has recently taken on the role of director for the Feria Internacional del Libro del Palacio de Minería, one of the oldest and most significant book fairs in Mexico. Under her leadership, the 47th edition of the fair aims to undergo a transformation focused on renewal, digitalization, bibliodiversity, and strengthening cultural offerings. Alvarado, who has been involved in the fair for many years, emphasizes a fresh approach to engage younger audiences and adapt to contemporary reading habits while maintaining traditional programming.