Michael Buller

Michael Buller is a prominent figure in the travel industry, currently serving as the board member of the Association of Internet Travel Distribution (VIR). He advocates for the integration of artificial intelligence in travel planning, emphasizing its potential to enhance user experience and personalization. Buller believes that while AI can streamline processes, it also raises important questions about responsibility and trust in the travel sector. His insights reflect the industry's ongoing transformation in response to rapid technological advancements.