Michael Fox

Michael Fox

CEO Ireland

Michael Fox is the co-founder and CEO of Fable Food Co, a company that produces mushroom-based meat substitutes primarily for restaurants and food service. His innovative approach to blending mushrooms with animal meat has gained attention for outperforming traditional beef burgers in taste tests, positioning Fable as a notable player in the alternative protein market.

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Countries Mentioned

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Recent Mentions

New Zealand New Zealand: Michael Fox, head of global public affairs at Zespri, expressed pride in being involved with the Aims Games. 8

The New Zealand Herald – country’s largest newspaper, est. 1863: Record 14,022 athletes to compete in 2025 Aims Games

New Zealand New Zealand: Michael Fox, head of global public affairs at Zespri, discussed the partnership's benefits for growers and the community. 8

The New Zealand Herald – country’s largest newspaper, est. 1863: NZ Food Network partners with kiwifruit industry to tackle food insecurity