Michiel Buijsman

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Michiel Buijsman is a principal games market analyst at Newzoo, specializing in the rapidly growing gaming sector in Africa. His analysis indicates that Africa's gaming market is on track to surpass $1.8 billion in revenue, primarily driven by mobile gaming. Buijsman highlights the continent's significant growth potential and the increasing relevance of culturally tailored content within the gaming space.

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Michiel Buijsman, principal games market analyst at Newzoo, said: 'Africa’s gaming sector is growing rapidly and outpacing global trends, which signals that the continent is catching up and its growth cannot be overlooked.'

Retailers target 26.5 million SA gamers through mobiles and esports – The Mail & Guardian

Mail & Guardian·

South Africa· 2025-06-24

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