Miguel González-Durán

Miguel González-Durán is a market trends expert known for his insights into generational behavior and consumer habits. His work focuses on understanding the emerging influences of Generation Zalpha, a demographic that bridges the gap between Generation Alpha and Generation Z. González-Durán highlights how this new generation, shaped by digital technology from birth, is redefining family dynamics, consumption patterns, and social interactions. He emphasizes their unique perspectives, adaptability, and critical thinking skills, which position them to impact both economic and social landscapes significantly.