Mike Groves
Mike Groves is a former marketing manager for Hudson's, where he played a key role in the success of Cookie Bear, overseeing the character's fan mail and marketing efforts that helped foster brand loyalty among young consumers.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 1 | 6.00 | 0.04% | +0% | 4,822,233 | 2,111 | $210,000 | 92$ |
| Totals | 1 | 4,822,233 | 2,111 | $210,000 | 92$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Former marketing manager of Hudson’s, Mike Groves, told RNZ in 2016 that the company hired four workers to sort through the constant delivery of fan mail.
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