Mischa Birnstiel
Mischa Birnstiel is the managing director of the digital media agency mBusiness and an advocate for the transformative potential of TikTok as a major player in e-commerce. He believes that TikTok's business model will increasingly focus on facilitating transactions and logistics, positioning it as a formidable competitor to traditional online retailers.
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Switzerland:
Mischa Birnstiel is the managing director of the digital media agency mBusiness and an employer of creator Judith Bähler.
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