Monika Kritzmöller

Monika Kritzmöller is a freelance fashion sociologist and lecturer at the University of St. Gallen, known for her insightful observations on contemporary youth culture and fashion trends. She explores the paradox of individualism in a society dominated by social media, where young people often conform to collective styles rather than embracing unique expressions of identity. Kritzmöller argues that the pressure of constant social evaluation leads to a preference for conformity, as youth seek belonging and security amidst societal uncertainties.