Mora Matassi
Mora Matassi is the director of the Bachelor's degree in Communication at the University of San Andrés, where she explores the implications of generative AI in communication practices, particularly the shift from traditional search engines to conversational AI tools like ChatGPT.
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Argentina:
Mora Matassi, director of the Communication degree at the University of San Andrés, discusses the implications of using chatbots over traditional search engines.
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