Muhd. Afifi Abdul Razak

Muhd. Afifi Abdul Razak is an Associate Research Fellow at the Malaysian Institute of Political Analysis, Universiti Utara Malaysia (UUM). He has been vocal about the changing dynamics of political campaigns in Malaysia, particularly emphasizing that the traditional rhetoric surrounding the themes of 'religion, race, and monarchy' (3R) is becoming less effective in influencing voters, especially among the undecided electorate.