Nadeem Farooq Paracha
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Nadeem Farooq Paracha is a Pakistani author and columnist who critiques the commercialization of the India-Pakistan cricket rivalry, arguing that it has been hijacked by media and corporations, overshadowing the actual quality of cricket played between the two nations.
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Nadeem F. Paracha is Head of Ideas & Research, Adcom Leo Burnett and a published author and weekly columnist for Dawn.
Stop With the Water WorksDawn – Pakistan’s oldest and most widely read English daily, est. 1941·
Pakistan· 2025-05-28
Pakistan· 2025-05-28
Nadeem Farooq Paracha discusses how the narrative of rivalry has been hijacked by multinationals and media.
Is India v Pakistan still cricket's greatest rivalry?BBC·
United Kingdom· 2025-02-25
United Kingdom· 2025-02-25
