Nadeem Farooq Paracha
Nadeem Farooq Paracha is a Pakistani author and columnist who critiques the commercialization of the India-Pakistan cricket rivalry, arguing that it has been hijacked by media and corporations, overshadowing the actual quality of cricket played between the two nations.
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Pakistan:
Nadeem F. Paracha is Head of Ideas & Research, Adcom Leo Burnett and a published author and weekly columnist for Dawn.
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United Kingdom:
Nadeem Farooq Paracha discusses how the narrative of rivalry has been hijacked by multinationals and media.
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