Natalia Cerón

Natalia Cerón is a Colombian entrepreneur and the founder of Hagamos Hogar, a startup established in 2023 that aims to combat loneliness among the elderly in Spain by connecting them with compatible housemates. With a background in Administration and Finance, Cerón moved to Spain in 2010 to pursue her studies and later trained in elder care. Her experience working with isolated seniors inspired her to create a platform that not only matches individuals based on lifestyle preferences but also addresses the social issue of solitude affecting over two million seniors in Spain.