Nayab Nazir
Nayab Nazir is the Marketing Lead for Muzz, a Muslim marriage app that is revolutionizing the traditional matchmaking landscape. With a focus on addressing commitment-phobia and relationship transparency, she spearheaded the 'Marriage Intentions – #NiyyatSaafHai' campaign, which uses satire to highlight the frustrations single men and women face regarding unclear marriage intentions. Through innovative marketing strategies and community engagement, Nazir aims to empower individuals, especially women, to have candid conversations about their relationship goals, ultimately reshaping the matchmaking narrative within Pakistani culture.
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Pakistan:
Nayab Nazir, Pakistan’s marketing lead for Muzz, says, 'When Muzz launched in Pakistan, we already knew lots of third parties were involved in the rishta process.'
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Pakistan:
Nayab Nazir is Muzz’s Marketing Lead in Pakistan who discusses the campaign's objectives and insights.
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