Neil Rackham
Neil Rackham is a renowned author and consultant best known for his influential book 'SPIN Selling,' which revolutionized the field of consultative selling. With a background in psychology and sales, Rackham's work has provided valuable insights into the sales process, emphasizing the importance of understanding client needs and fostering relationships. His research has had a profound impact on sales strategies across industries, particularly within professional services, where he has advocated for the recognition of the sales aspect of advisory roles. Rackham continues to be a sought-after speaker and thought leader, helping professionals adapt to the changing landscape of client engagement.
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Canada:
Neil Rackham, the author of SPIN Selling, which set the stage for modern consultative selling, was bemused by the resistance he found when speaking to partners in professional services fields.
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