Nelly Wenger

Nelly Wenger

business executive Switzerland

Nelly Wenger is the former head of Nestlé Switzerland who made headlines for her ambitious attempts to revitalize the Cailler chocolate brand through innovative marketing strategies, including a notable rebranding effort in 2006 that ultimately did not succeed.

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Switzerland Switzerland: Nelly Wenger was the head of Nestlé Switzerland who presented a new brand appearance for Cailler. 5

Neue Zürcher Zeitung: Nestlé setzt auf globale statt lokale Marken