Next

Next

brand United Kingdom

Next is a prominent British retailer specializing in clothing, footwear, and home products. It gained attention in recent news when the ASA banned one of its adverts for featuring a model that was deemed to emphasize unhealthily thin proportions, sparking discussions about the portrayal of body image in advertising and the responsibilities of brands in promoting health.

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United Kingdom United Kingdom: Next said it disagreed with the advertising watchdog's decision and said the model, while slim, had a 'healthy and toned physique'. 5

BBC: Zara ads banned for featuring 'unhealthily thin' models