Nguyễn Nhật Hoàng

Nguyễn Nhật Hoàng

entrepreneur Vietnam

Nguyễn Nhật Hoàng is a representative of Degrey, a prominent Vietnamese fashion brand that has seen a remarkable increase in international clientele. He notes a 35-40% rise in foreign shoppers, particularly from younger demographics in South Korea and Japan, highlighting a shift in consumer interest towards unique, story-driven local brands rather than mass-produced goods.

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Vietnam Vietnam: Nguyễn Nhật Hoàng, a representative of Degrey, reported a 35-40% increase in international customers and emphasized the positive energy brought by the Vietnam Haul phenomenon. 8

VnExpress – leading Vietnamese online newspaper, est. 2001: Người nước ngoài đổ xô 'săn' quần áo thương hiệu Việt