Nguyễn Phương Lâm

Nguyễn Phương Lâm is the Director of Market Consulting and Analysis at YouNet ECI, where he provides insights into the evolving landscape of e-commerce in Vietnam. He highlighted that the market is shifting towards a 'trust commerce' era, emphasizing the increasing quality and authenticity expectations from consumers. Lâm's analysis suggests that while the number of small sellers is decreasing due to rising operational costs and strict regulations, there remains significant growth potential for established brands and professional sellers who can adapt to the changing market dynamics.