Nicholas Jolly

Nicholas Jolly is a senior trade policy adviser for Beef + Lamb New Zealand, where he advocates for the interests of New Zealand's beef and lamb exporters. He has been vocal about the potential negative impacts of the European Union's Deforestation Regulation (EUDR) on New Zealand's agricultural exports, arguing that the rules could significantly devalue trade and harm exporters who currently enjoy a strong market presence in the EU. Jolly has successfully lobbied for the exclusion of sheepmeat from these regulations and continues to push for similar considerations for beef, highlighting the complexities of maintaining trade relationships amidst evolving international regulations.