Nicholas Pennanen
Nicholas Pennanen is the CEO of Lidl Schweiz, where he has been instrumental in implementing strategies to strengthen the brand’s image in Switzerland. He recently announced a new product line focused on 'Swissness,' aiming to appeal to local consumers by offering high-quality products sourced largely from Switzerland.
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Switzerland:
Nicholas Pennanen, the CEO of Lidl Switzerland, announced the company's focus on Swissness.
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