Nick Poole

Nick Poole

executive United Kingdom

Nick Poole is the chief executive of Ukie, the trade body representing the UK’s gaming industry. With a deep understanding of the evolution of video games over the past 50 years, he emphasizes the transformative role games play in people's lives and acknowledges the growing demographic of older gamers who have embraced gaming as a lifelong hobby.

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Recent Mentions

United Kingdom United Kingdom: Nick Poole, chief executive of UK Interactive Entertainment, highlighted the emergence of leading video game clusters in Brighton. 7

BBC: Gaming hub Brighton 'could be next Silicon Valley' of industry

United Kingdom United Kingdom: Nick Poole is the head of games industry body Ukie and believes that while talent is available, the opportunity isn't. 6

BBC: Does the UK video games industry have a class problem?

United Kingdom United Kingdom: Nick Poole, CEO of UK Interactive Entertainment, said game developers were always looking at ways to manage the cost of production. 6

BBC: Video games cost a whole day's wages say fans, as prices rise

United Kingdom United Kingdom: Nick Poole, chief executive of Ukie, the trade body representing the UK's gaming industry, said: 'It's been the most incredible 50 years.' 9

BBC: Games industry welcomes first generation of pensioner gamers