Nicola Piepoli

Nicola Piepoli is a prominent Italian pollster and market researcher, renowned for his extensive career in understanding Italian public opinion. Born nearly ninety years ago, he has been a significant figure in the field of opinion polling since the 1960s, famously introducing exit polls to Italy in 1982. Piepoli's work has often involved analyzing the sentiments and behaviors of Italians, reflecting changes over the decades. He became well-known for his appearances on television, where he shared insights on political trends and societal changes, although he later distanced himself from the medium that he felt trivialized his work. Throughout his life, Piepoli has maintained a passion for walking, often preferring to travel on foot as a means of staying active. His father instilled in him a keen observational skill, which he has applied to his lifelong study of the Italian populace.