Nicole Retter

Nicole Retter is a Māori entrepreneur and the co-founder of the app PAM, designed to help families manage their household responsibilities and schedules. Driven by her own experiences as a busy mother juggling school and extracurricular activities, she created PAM to alleviate the mental load of domestic organization. The app employs AI to streamline communication and event management, making it easier for families to collaborate and support one another. Retter's innovative approach has garnered recognition, including a Tipu Innovation 2025 Matihiko Award, and she advocates for technology that enhances family life.