Niki Tibble

Niki Tibble is a 38-year-old copywriter from Milton Keynes who has adapted her business model in response to the rise of AI-generated writing. After returning to work following maternity leave, she found that AI had taken over many of the smaller writing tasks she used to handle. Niki now offers services as a quality checker for AI-generated content, ensuring that it aligns with clients' brand voices and is factually accurate, while also expressing concerns about the future of her profession in an increasingly automated landscape.