Nikila Srinivasan

Nikila Srinivasan

businesswoman United States

Nikila Srinivasan is a prominent executive at Meta, serving as the global head of business messaging. She has played a crucial role in the strategic direction of messaging platforms, particularly focusing on the integration of advertising within WhatsApp. Under her leadership, Meta is launching a new monetization program for WhatsApp that introduces advertisements in the Updates section, marking a significant shift in the platform's business model while emphasizing user privacy. Srinivasan's insights into the evolving landscape of digital communication and advertising reflect her commitment to balancing commercial interests with user experience.

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Recent Mentions

Costa Rica Costa Rica: Nikila Srinivasan is the vice president of product management at Meta and explained the privacy guarantees of WhatsApp's new advertising features. 8

La Nación – main Costa Rican daily, est. 1946: WhatsApp incorpora publicidad en su plataforma: conozca qué cambiará

Bolivia Bolivia: Nikila Srinivasan is the head of business messaging at Meta and discussed new features for WhatsApp. 8

El Deber: WhatsApp comienza a incluir anuncios, pero no en los chats personales

Romania Romania: Nikila Srinivasan, vicepreședinte la Meta, a subliniat că mesajele personale vor rămâne criptate end-to-end. 8

Adevărul: Anunțurile publicitare vor fi introduse pe WhatsApp. Cum vor fi afectați utilizatorii aplicației

Italy Italy: Nikila Srinivasan emphasized that privacy remains a priority during the presentation of new features for Whatsapp. 8

Corriere della Sera: Meta, la pubblicità arriva su Whatsapp, per la prima volta: ecco come apparirà