Nil Zacharias

Nil Zacharias is the founder of Plantega, a New York-based vegan deli chain that aims to provide plant-based alternatives to traditional comfort foods like the bacon, egg, and cheese sandwich. With a background in advertising and marketing, Zacharias is focused on making vegan options accessible and appealing to a broader audience, particularly in culturally significant spaces like bodegas. Recently, he was in the news for his company's collaboration with Just Egg to launch the 'Bird Flu Bailout' initiative, which encourages New Yorkers to try plant-based alternatives amid rising egg prices due to inflation and avian influenza outbreaks.