Noam Cohen Gefen
Noam Cohen Gefen is the CEO of EKO 99FM, an Israeli radio station that has adapted to the digital era by leveraging platforms like YouTube to reach audiences. She emphasizes the significant changes brought about by digital streaming, which have disrupted traditional radio monopolies, enabling artists to gain exposure without the gatekeeping of radio playlists.
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Israel:
Noam Cohen Gefen, CEO of Eko 99FM, discusses the dramatic impact of YouTube on the music industry.
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