Noam Roimi

Noam Roimi, 32, is the CEO and founder of NOOM, a sexual health brand that aims to revolutionize the perception of intimacy products for women. A mother of four-year-old twins and a resident of Saviyon, Noam's journey into the world of sexuality began with her personal experiences and a desire for a more tasteful representation of sexual wellness. Inspired by a podcast on sexuality, she decided to create a luxurious and chic line of sexual wellness products that women could proudly display. Her vision is to normalize the use of sexual lubricants and empower women to prioritize their own pleasure, encapsulated in her motto, 'You Cum First'. Noam's products are designed to be discreet yet elegant, challenging traditional notions of sexual health and aiming to address the stigma surrounding women's sexual needs.