Noreen Biddle Shah

Noreen Biddle Shah is the founder of Reboot, a campaigning group established to address racial inequality in the financial services sector. Since its inception in 2019, her organization has worked to promote diversity and inclusion, especially in light of the challenges posed by a politically charged environment regarding DEI efforts. Shah has highlighted the increasing reluctance of firms to engage in DEI initiatives and the impact this has on ethnic minority professionals within the industry.