Norm O'Reilly

Norm O'Reilly

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Norm O'Reilly is a distinguished academic and the dean of the Graduate School of Business at the University of Maine, specializing in sport management and marketing. With a deep understanding of the intersection between sports and business, O'Reilly frequently offers insights on the financial and branding implications of sports franchises, particularly in relation to media and sponsorship strategies. His expertise was highlighted recently as he commented on the benefits of Rogers Communications' ownership of the Toronto Blue Jays and its impact on brand perception and consumer engagement during the team's playoff run.

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Norm O'Reilly is the dean of the Graduate School of Business and professor of sport management and marketing at the University of Maine.

What is the Toronto Blue Jays’ playoff run worth to Rogers?
The Globe and Mail·CanadaCanada· 2025-10-11
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