Nura al-Sadun

Nura al-Sadun is a Saudi businesswoman known for her innovative approach in promoting cultural exchanges through hospitality. She adapted a model she encountered during her travels abroad, allowing tourists to dine in local Saudi homes, thereby offering a unique opportunity to experience the culture and traditions of the Kingdom. Through her platform 'HiHome', she has connected over 500 Saudi families with foreign visitors, facilitating personal interactions that were previously uncommon in the region. Her initiative reflects the broader social changes occurring in Saudi Arabia, especially under the Vision 2030 plan, aimed at diversifying the economy and enhancing the tourism sector.