O’Brian Heron
O’Brian Heron is the President of the Jamaica Hotel and Tourist Association (JHTA), where he advocates for the interests of the tourism sector in Jamaica. Recently, he has been vocal about the challenges facing the industry, particularly in light of the proposed increase in the general consumption tax (GCT) from 10% to 15%. Heron has emphasized the ongoing struggles of hotels in Jamaica as they recover from the impacts of the COVID-19 pandemic and recent hurricanes, arguing that the timing of such a tax increase could hinder the sector's recovery efforts.
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Recent news mentions
O’Brian Heron, the JHTA President, expressed concerns about the slow settlement of insurance claims following Hurricane Melissa.
Six in 10 tourism insurance claims still unresolved | News
Jamaica· 2026-09-28O’Brian Heron showed he certainly understood the assignment as the newly installed president.
Something Extra | Saturday | LifestyleJamaica· 2026-09-20
O’Brian Heron is the President of the Jamaica Hotel and Tourist Association who discussed the industry's response to Hurricane Melissa.
Demand outpacing recovery in tourism bounceback | NewsJamaica· 2026-09-15
Jamaica Hotel and Tourist Association (JHTA) President, O'Brian Heron, said close to 200 Jamaican suppliers are expected to connect with wholesalers.
Buyers from 22 countries already registered for JAPEX 2026 | NewsJamaica· 2026-08-10
O’Brian Heron has argued that Jamaica’s tourism industry is ill-prepared to absorb a proposed increase in the general consumption tax.
Hotels warn GCT could stall tourism recovery | NewsJamaica· 2026-08-03