O’Brian Heron
JamaicapoliticianMale6.5Global Dominance: 0.00%O’Brian Heron is the President of the Jamaica Hotel and Tourist Association (JHTA), where he advocates for the interests of the tourism sector in Jamaica. Recently, he has been vocal about the challenges facing the industry, particularly in light of the proposed increase in the general consumption tax (GCT) from 10% to 15%. Heron has emphasized the ongoing struggles of hotels in Jamaica as they recover from the impacts of the COVID-19 pandemic and recent hurricanes, arguing that the timing of such a tax increase could hinder the sector's recovery efforts.
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Recent news mentions
Jamaica Hotel and Tourist Association (JHTA) President, O'Brian Heron, said close to 200 Jamaican suppliers are expected to connect with wholesalers.
Buyers from 22 countries already registered for JAPEX 2026 | NewsJamaica· 2026-08-10
O’Brian Heron has argued that Jamaica’s tourism industry is ill-prepared to absorb a proposed increase in the general consumption tax.
Hotels warn GCT could stall tourism recovery | NewsJamaica· 2026-08-03