Ofer Barak

Ofer Barak, 51, is the founder and co-owner of the 'Stock Group' and recently made headlines for acquiring the Israeli franchise of the iconic toy retailer Toys 'R' Us for 45 million shekels. With a vision to revitalize the brand in Israel, Barak aims to enhance the shopping experience by reducing store sizes, improving pricing strategies, and focusing on customer service. His background in retail has shaped his approach to transforming Toys 'R' Us into a competitive player in the toy market, while also addressing the challenges faced by the brand in recent years.