Orla Twomey

Orla Twomey

Ireland IrelandexecutiveFemale5.0Global Dominance: 0.00%

Orla Twomey is the chief executive of the Advertising Standards Authority (ASA) in Ireland, where she plays a crucial role in overseeing advertising regulations and ensuring compliance with advertising standards. Under her leadership, the ASA has focused on addressing misleading advertising practices, as highlighted in their latest complaints bulletin, which included several cases involving social media influencers. Twomey's commitment to promoting transparency and accountability in advertising has made her a significant figure in the ongoing conversation about ethical marketing in the digital age.

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ASA chief executive Orla Twomey says health-related claims should not be made unless they can be supported with appropriate evidence.

When health supplements do more harm than good – The Irish Times
The Irish Times – major Irish daily, est. 1859·IrelandIreland· 2026-09-14
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Orla Twomey is the chief executive of the Advertising Standards Authority in Ireland.

IVF centre receives advertising complaint for claims of ‘20,000 babies born’ – The Irish Times
The Irish Times – major Irish daily, est. 1859·IrelandIreland· 2025-12-18
8.0

The chief executive of the ASA Orla Twomey said it marked a significant step towards enhancing regulatory outcomes for consumers in Ireland.

Celebrity chef Donal Skehan issued with compliance notice over Instagram post – The Irish Times
The Irish Times – major Irish daily, est. 1859·IrelandIreland· 2025-08-25
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Orla Twomey, chief executive of the ASA, highlighted the importance of clear advertising practices in response to the complaints.

Social media influencer posted ‘misleading’ adverts on Instagram, regulator finds – The Irish Times
The Irish Times – major Irish daily, est. 1859·IrelandIreland· 2025-07-25
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