Pamela Lugenge

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Pamela Lugenge is the Brand Manager for Innovation at Serengeti Breweries Limited (SBL), where she played a pivotal role in the creation and launch of TZEE, a new beverage that embodies the spirit and creativity of Tanzania's youth.

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Ms Pamela Lugenge, SBL’s Brand Manager for Innovation, says the idea for TZEE began as a plan to craft a drink that mirrors the spirit of the new generation of Tanzanians.

TZEE: A drink that reflects the creativity, authenticity, and boldness of Tanzania’s new generation

The Citizen – major Tanzanian English newspaper, est. 2004·

Tanzania· 2025-10-17

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