Paolo Grue
Paolo Grue is the managing director of Procter & Gamble Italy, where he oversees the operations of well-known brands such as Dash. With over 60 years of presence in the Italian market, Grue has been navigating the challenges posed by the economic crisis affecting consumer spending. He emphasizes the importance of reliability and sustainability in consumer products, reflecting the evolving preferences of Italian customers.
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Italy:
Paolo Grue is the head of Procter & Gamble in Italy, addressing the challenges in the market.
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