Pascale Kauffman

Pascale Kauffman is a seasoned communication expert and the managing director of Apollo Strategists, a public relations consulting firm she founded in 2012. With over a decade of experience in crisis communication, she advises various companies and governmental institutions on managing their public relations, especially during critical situations. Known for her insights into the importance of trust in communication, Kauffman emphasizes that transparency is crucial for organizations, particularly when they face crises. Her expertise has made her a sought-after consultant, particularly in light of recent events involving the ADR party, where her analysis of their communication strategy during a scandal has garnered media attention.