Pat Cunningham
Pat Cunningham is the Head of Sponsorship at Westpac, where he has been instrumental in securing the bank's sponsorship deals, including a significant new partnership with Cricket Australia. His strategic focus on expanding Westpac's brand presence in sports has aimed at connecting with diverse communities, particularly among newly arrived migrants from cricket-loving nations such as India and the UK.
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Australia:
Pat Cunningham, head of sponsorship at Westpac, discussed the bank's ambitions to support its plans in various Australian states through sports sponsorship.
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