Patraporn Pithayanuwat
Patraporn Pithayanuwat is a notable figure in the Thai marketing and technology sector. In a recent discussion, he highlighted the shifting paradigms in influencer marketing, emphasizing the need for brands to look beyond mere view counts and focus on return on investment when hiring influencers for live streaming sales.
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Thailand:
Patraporn Pithayanuwat, the executive director and founder of IdeaLabs, emphasizes the need for brands to calculate ROI effectively.
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